From idea to success
We help clients achieve success
creative & high quality innovative services
for niche, branded or independent
From crowds to niche
Vast markets for special interest content emerge because new technology opens the world to new media players.
Like farming, Christianity, classic rock music, education, health etc. etc. Areas relevant for special interest groups
which create interesting business opportunities for a new generation of media owners.
From push to personal
We start from a deep understanding of consumers content needs and of behavior.
Moving from a traditional push strategy to pull by delivering personalized content, on every platform at any moment.
Creating a much higher level of engagement, commitment and loyalty. New innovative advertising models create robust business cases.
how we do it
DutchChannels facilitates the 4 pillars
for successful video channel businesses:
Brands and concepts that resonate with a specific audience are leading. A sustainable content platform demands a multidisciplinarty approach. The best creators transform a ‘nice’ idea into an extraordinary business opportunity. The goal is to convert video traffic into long term money making businesses.
Being successful in this domain requires substantial investments. We create a business plan that provides these investments that are necessary to run a professional and successful video platform and to survive the first and crucial years. Next to that we ourselves invest in our projects unconditionally.
Exceptional marketing and branding to stand out in an overcrowded marketplace where every minute 300 hours of video content is uploaded to Youtube is vital for success. Working with the best partners in marketing provides us with a head start to many other solitaire video initiatives.
It’s not about the platform. The major challenge is delivering multichannel content based on user preferences. That’s why we’ve integrated a solid (big) data infrastructure with a high end video technology. For every project we create the best match with various technology partners.
DutchChannels works with a clear phasing:
Concepts presented to DutchChannels are submitted to a critical analysis. Is the concept distinctive?
Who’s the creator? Does he/she have the specific knowledge, etc. etc. Because we like a challenge most concepts presented to DutchChannels don’t survive this phase.
& business case
When a concept makes it through phase 1 we build a prototype: what does the concept look like in real life? How does it feel? Can it be explained in 3 sentences? After bringing the concept to life we engage various partners: makers & creators, sponsors, financers.
Next we build a business case. Strategic partners of DutchChannels will not only operate as executor but possibly also as financier, by ‘equity for service’. This seriously enhances the financial feasibility of concepts and plans.
A successful video channel is all about the right execution of the concept. Constant focus on customer & viewer behavior leads to success. With a team consisting of various disciplines like content management, platform management, customer care services, back office, technical support & big data reporting we provide the essential services for running a video channel.
Henk is the founder and former CEO of United Broadcast Facilities. He has 35 years of experience in leading international operating businesses with over 1500 employees.
Gerben has been active in director’s positions in the field of online, marketing and new business models for years. He has been involved as partner of DutchChannels since the start.
Wouter van Eldijk
Wouter has extensive experience in marketing and has already held several management positions in this field. As our digital native he challenges startups & concepts.
Iemke has founded Cameo Media and has been responsible for the production of Hart van Nederland and over 20.000 hours of diverse video productions throughout more than 10 countries.
Roel van den Borne
As CEO of Viacom, CBS, Havas and Omnicom, Roel has media experience in client, vendor and agency sides of business. Through innovation and focus on digitisation, he spearheaded the transition of the agency, augmenting the business results of the advertisers.
The idea: An intergrated platform for the food & agrisector in The Netherlands to change the way consumers think & feel about food.
What we created: a platform to connect consumers with the agri & foodsector. Side by side, from farmer to fork. A total package of innovation, entertainment, news, cross channel on demand.
Where we are now: Live from June 2017 .
The idea: deliver high-end video content like films, series & documentaries, combined with approved digital teaching material into every classroom in the Netherlands.
What we created: a sustainable business model for a modern streaming platform with approved audiovisual teaching materials by multiple providers.
Where we are now: Financed and now hiring! Launch Flixy in 2018.
The idea: A video on-demand platform to enable comedians and artists to share, store and monetize their performances.
What we created: A unique and dedicated digital platform for the Dutch theater industry.
Where we are now: Going live summer 2018 .